Die Kunst der Verführung: Eine Sprechaktanalyse von Aufforderungen und Versprechungen als Verführungstechniken in Online-Stellenanzeigen

Document Type : Original Article

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German Department, Faculty of Al-Alsun, Suez Canal University in Ismailia

Abstract

The current article examines the use of directives and promises in job advertisements. By applying John Searle's Speech Act Theory, it analyzes how directives and promises are employed as seduction techniques in job ads. The research focuses on identifying different types of directives and promises, examining their linguistic construction, and understanding their effectiveness.
The analysis reveals that companies purposefully utilize linguistic strategies to pique the interest of potential applicants and motivate them to apply. Directives elicit specific responses, while promises emphasize potential benefits. The results clarify that job ads are more than mere informational tools—they are strategic instruments of HR marketing aimed at seduction.
The study contributes to uncovering the hidden mechanisms of seduction in job ads and understanding their effectiveness.

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